Organic cotton businesses award winning
12.2007, Alexandra Perschau
While in Germany a young fashion company has won a start-up competition of a business magazine, the Confederation of British Industry gave the CBI 2007 "New Product of The Year" Award to a company using organic, natural colour cotton.
In Germany the new start-up company "armedangels", announcing themselves as the first social fashion label, won this years' award of a German weekly business magazine for young businesses. The business offers t-shirts, made with certified organic and fair trade cotton, and donate 3,33 Euro per sold item to aid projects in Bolivia.
In the UK the company "Natural Colour Cotton" surprisingly has become the first ever UK textile company to win the "New Product of The Year Award" of the Conferderation of British Industry. The company was founded in August 2006 and manages a clothing supply chain where cotton is grown in natural shades of brown, green and beige, and is then made into garments without the use of harmful pesticides, fertilisers, chlorine or dyes. The company founder John Conneely was asked relevant questions related to market research, intellectual properties and route to market, among others, before the high profile judges decided to give him the award. Among other product lines, the business managed to hook up with up with Disney to create an eco-friendly nursery bedding collection called 'Disney Loved by Nature', which is sold across the UK.
Further information on armedangels can be found at http://www.armedangels.de/de/info_socialfashion.html
The article on Natural Colour Cotton has been published at http://www.ecotextile.com/news_details.php?id=709 (05.12.2007)
Author: Alexandra Perschau, PAN Germany, Germany; alexandra.perschau(at)pan-germany.org, http://www.pan-germany.org

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